As a fractional CFO, Ser sat front row as finance began to transform. Across clients, he saw finance teams buried in fragmented systems and spreadsheets, spending their time stitching numbers together instead of shaping decisions. By the time answers surfaced, reality had already moved on. AI is rapidly automating the back office. Bookkeeping, reconciliation and reporting are becoming faster, cheaper and cleaner. But the real opportunity sits one layer higher. With live data and intelligent forecasting, finance can move from backward-looking number crunching to forward-looking, decision-grade guidance. That insight led Ser to co-found Peaky together with Willem, John and Guus. Peaky exists to turn financial plans into a living strategic advantage. Less grunt work, more signal. Less catch-up, more foresight. So founders and finance teams can steer the business with confidence, not just report on what already happened.
Our vision is to become the strategic reference layer for growing companies. The trusted standard where plans, decisions, and execution stay aligned as reality shifts.
Our mission is to replace static/manual models with intelligent systems that anticipate change and surface what matters most. By keeping plans alive and accurate, Peaky ensures that every decision is made with clarity and confidence.
