Job description
The financial infrastructure for scaling without surprises.
Scaling companies don't fail because they lack data. They fail because they discover change too late. By the time numbers show up in a Report, the decisions that caused them have already been made.
That's why we built Peaky.
Peaky connects operations, finance and AI into a single system that detects changes as they happen, so companies can act before surprises hit revenue, cash or runway.
Our first go-to-market motions are working. Customers are buying. Partnerships are taking shape. The foundations are there.
Now we're looking for our first dedicated sales hire. Someone to take conversations from first reply to signed contract, and help us build the commercial engine that supports Peaky's next stage of growth.
The Mission
As the first Account Executive at Peaky, you own the deal cycle end to end. Today the founders run every conversation ourselves. But having some reinforcements really gives us the opportunity to push. Your job is to take that over, run it better than we do, and build the muscle memory for the next AEs who join after you.
You will work closely with Willem (co-founder, prospecting and first touch), Ser (co-founder and CFO, currently running most sales calls), and the Growth Lead (funnel and demand). Your zone is the deal itself: qualify, run intro and demo calls, translate finance pain into concrete Peaky value, put the proposal on the table, and close.
What you'll do
- Run intro calls with CFOs, Heads of Finance and finance-savvy CEOs at scaling companies across Benelux and France.
- Own the follow-up, second-call, and proposal cadence for every deal in your pipeline.
- Tailor the demo to each prospect's business shape (project revenue, subscription, multi-entity, ecommerce) and make the driver-based case land.
- Send proposals and close deals inside the stated cycle.
- Bring back learnings from every won and lost deal, so the product, positioning and playbook get sharper each week.
- Partner with Willem on top-of-funnel improvements and with Ser on tricky commercial or technical calls.
- Write the AE playbook the next hires will use.
Who you are
You have run a full-cycle SaaS deal from first meeting to signature. Not "worked with sales", not "supported deals". Actually owned the conversation and put your name on the contract.
You are fluent in finance conversations. You can hold your own with a CFO on unit economics, forecasting cadence, and reporting stack without needing a translator.
You have sold to companies in the €15M-€250M revenue range, ideally in Benelux or France. Selling FP&A, BI, planning or reporting tools is a strong plus.
Dutch and English are must-haves. French is a strong plus.
You are AI-native. Claude, MCP, ChatGPT for research, prep, and outreach automation. These are your daily tools, not a novelty. If you still write cold mails and call briefs from a blank page, this is not the role for you.
You are honest about what a prospect actually needs. You would rather lose a deal than mis-sell one and burn a channel or a reference.
You move fast, take ownership, and thrive when the process isn't fully written yet.
Startup experience is a plus. Selling to CFOs, Heads of Finance or B2B software buyers is a plus.
Why join Peaky?
First Sales seat. You aren't dropping into a hierarchy. You're building it. The AE playbook, the demo library, the objection-handling docs, the discovery framework, all yours to write.
Founder access, no layers. You work with the co-founders daily. Every deal you lose is a product conversation the next morning. Every deal you win is a template for the next ten.
A real product with real customers. No promising slides, no vaporware. The platform is shipping, customers are paying, and the roadmap is moving.
AI as leverage. We don't ban AI tools; we expect you to use them. The AE who spends four hours on manual research when Claude and MCP could do it in twenty minutes is the wrong AE for Peaky.
Competitive package. Base plus on-target commission plus meaningful equity.
The Vibe. We are currently based at the Kouter in Ghent. Small team, high standards, no cubicles.
How to apply?
Don't send a cover letter addressed "To Whom It May Concern." Just send us an email.
- Your LinkedIn.
- Your best win: the deal you're proudest of closing, in three sentences.
- Your worst loss: what you learned, in three sentences.
- One AI tool or workflow you would use to make Peaky's sales function faster from day one.
careers@peaky.ai